Part of rethinking veterinary care means fundamentally changing a pet’s experience during their visit. So many pets experience stress during their trip to the vet. This stress is difficult for pet owners to see, and it actually jeopardizes quality medical care; stress levels affect a pet’s body temperature, heart rate, and blood pressure. These are the same signals that veterinary professionals use to assess a pet’s health. We are at the vanguard of a new movement within veterinary medicine: Fear Free. We are rethinking how to reduce a pet’s stress, and it lives in everything we do. Because care should be anything but ordinary.